Updated: Aug 24, 2021
"It is certain that, at least in tourism, there will be a ‘new normal’. Africa’s challenge is to find a way to reposition itself to attract international travellers. For starters, mass-tourism may be at its end, with the old model of ‘more tourists equal more money’ being replaced by more price-segmented holidays, with a focus on the high-end of the spectrum. Bums-in-seat tourism is unlikely to work as it once did in a post-Covid-19 world. "